Burger King Logo
Burger King Logo: People usually think of McDonald’s, Burger King, and Wendy’s as the first fast-food chains that serve hamburgers. McDonald’s has always been the most popular burger chain in terms of sales, but Burger King has tried many times to compete with them.
Even though Burger King doesn’t have any signature double gold arches, the company and logo have been around since 1953, so something keeps working for the brand. Many of us know more about how McDonald’s became successful, but the story of Burger King is also interesting.
If you want to know more about how Burger King has grown, you’ve come to the right place. Read on to find out more about the best burger chain and how its logo was made.
Introduce: Burger King
If you don’t know the brand, Burger King is a fast-food chain that focuses on hamburgers. In 1953, when the first Burger King opened in Jacksonville, Florida, it was called “Insta-Burger King.” The next year, David Edgerton and James McLamore bought the company. They grew the business under the name “Burger King.”
With this purchase, the two men made the Whopper, Burger King’s most famous hamburger. Since it opened in 1953, Burger King has come a long way. Today, French fries and hamburgers are some of the most well-known fast food items in the United States.
Today, Burger King is one of the biggest fast-food chains in the world. It is also in the process of rebranding. But the brand has done something similar before. Over the years, Burger King has changed its logo a few times, which we’ll talk more about later in this article.
Burger King – History and The Brand Evolution
1953: Burger King is founded
If you go back to 1953, you’ll find Keith Kramer and Matthew Burns, the uncle of his wife, coming up with an idea for a fast-food burger place that would compete with McDonald’s.
The two men were from Jacksonville, Florida, but a trip to a McDonald’s in San Bernardino, California, gave them an idea. In contrast to McDonald’s, Keith and Matthew owned an Insta-Broiler, which is where the name “Insta-Burger King” came from.
1954: The First Insta-Burger King is Purchased
After the first Insta-Burger King opened, the chain opened a few more places. In 1954, two Cornell University students, James McLamore and David Edgerton bought an Instant Burger King in Miami, Florida.
James and David switched out the Insta-Broiler for a flame broiler, which was a gas grill when they opened this place. All of the problems that the franchise had been having with their old broiler were now gone.
1959: Insta-Burger King Becomes Burger King
Keith and Matthew’s chain ran into money problems, so James and David bought the whole thing from them. With this purchase, the two of them were able to reorganize the whole business.
This meant that the name of the brand was changed to just “Burger King,” and the chain’s signature burger was added to the menu. This special burger was called “The Whopper,” and people all over the country liked it right away.
1967: Burger King is bought by Pillsbury Company.
In 1967, less than a year after James and David bought Burger King, they sold the franchise for $18 million to Pillsbury Company. With help from Pillsbury, Burger King became the second largest burger chain in the U.S. McDonald’s was the only burger chain that came before Burger King.
1978: Donald Smith joins the team
Donald Smith was a manager at McDonald’s. In 1978, Burger King asked him to join their team. When Donald got to Burger King, he changed the franchise agreement so that the owner could only have multiple Burger Kings and no other chains.
Also, franchise owners had to live no more than an hour away from their homes. This not only set up a framework for new ownership but also helped get rid of franchises that weren’t doing well.
As part of his job at Burger King, Donald also taught kids how to market. Donald worked with Burger King to create three characters that kids would like: a magician Burger King, the Wizard of Fries, and Sir Shake-a-Lot.
The first fish and chicken sandwiches at Burger King were the last things Donald did after joining the company. PepsiCo hired Donald away in 1980, but when he left, sales were up by 15%.
1980: Norman Brinker helps Burger King get back on its feet.
After Donald left, sales at Burger King went down again. So, Burger King had to come up with a new plan to increase sales. After Pillsbury bought Steak & Ale, the founder of Steak & Ale, Normal Brinker, was hired to help turn around Burger King.
Norman’s first move was to start a marketing campaign with TV ads that said Burger King’s burgers were bigger and better than McDonald’s. This worked and helped boost sales, but just like Donald, Normal left the chain to work on and build another chain, Chilies.
1988: Grand Metropolitan PLC acquires Burger King
As Burger King started to go down again, a British company called Grand Metropolitan PLC paid $5.79 billion to buy Pillsbury Company. This meant that Burger King was now owned by Grand Metropolitan PLC.
Once a company bought Burger King, they changed how Burger King was distributed, stopped working with Coca-Cola and started working with Pepsi Co., teamed up with the Walt Disney Company to attract a younger audience by promoting Disney movies, and spread the franchise all over the world.
The History of the Burger King Logo
1953-1954: The first version of the Burger King logo
When it first started, Burger King was called “Insta-Burger King.” At the same time that Insta-Burger King came out, the brand also got its first logo. This logo was friendly and inviting, and it welcomed people to the restaurant.
1954-1957: The second version of the Burger King logo
When Insta-Burger King became Burger King, a new logo came out. This logo had a lot of the same classic elements as Insta-Burger King’s logo, like a similar bold sans-serif font, but it also had a sunburst image at the top. Soon after the sunburst was added, it was taken off, leaving only the company name, “Burger King,” in a similar font.
1957-1969: The third version of the Burger King logo
Three years after the first Burger King logo came out, it went through its first major change. This version had a king sitting on a hamburger on top of the company name.
This version also had the tagline “Home of the Whopper” for the brand. The addition of this king shows not only what the company sells but also the name of the brand. With the “king” sitting on a burger and holding a soda, it’s clear that Burger King is a fast-food hamburger place.
1969-1994: The fourth version of the Burger King logo
In this new version of the Burger King logo, the king image has been taken out and the logo has been made much simpler. As you can see, the result is that the company name is written on each half of a hamburger bun. This logo, like the last one, shows what the brand sells.
1994-1999: The fifth version of the Burger King logo
At first glance, it might be hard to tell how this logo is different from the last one. But if you look more closely, you’ll see that this version is more polished, brighter, and bolder.
1999-2021: The sixth version of the Burger King logo
The brand hired the Sterling Brands agency to help with the design of this logo. This logo kept the name between two hamburger buns, but the letters were on an angle and there was a blue border around them.
2021: The current Burger King logo
Just like the last design, Jones Knowles Richie was hired to make this one. This version tried to bring back some of the old, classic design elements that longtime Burger King fans love.
This updated “retro” logo had a cream outline around the burger bun, which was different from the early versions.
Burger King’s logo symbols
If you put all of Burger King’s logos next to each other, you’d see that a hamburger bun was always a big part of them. Even though the brand tried out other symbols, like a king or a sunburst, the hamburger bun was the most effective at getting the company’s message across.
Having a simple logo symbol that perfectly describes what the brand sells is important for building customer loyalty and brand recognition, especially if your business is a franchise.
Burger King’s logo color
Burger King is not a brand that has always used the same set of colors. The logo’s first version was just black and white, but later versions added orange and red.
In 1999, the brand added the color blue to its logo, giving it a more modern look. One thing that Burger King’s logo has always had, though, is colors that make it look warm and friendly.
Burger King’s logo font
Like a lot of other companies, Burger King had a font that was only used by them. Adam Nerland made this font for “Burger King.” It was called “Insaniburger,” and it was made for “Burger King.”
This font choice is notable for being bold, having a sans-serif version, and having friendly features. Even when the font was changed in 2020, those traits were still there in the new typeface.
Burger King Right Now
The merger between Burger King and Tim Hortons helped make Burger King the competitive brand it is today. In 2014, this merger made Restaurant Brands, which is a bigger company. Brands can get their sales back on track and grow by working with other businesses.
After this first merger, the group paid $1.8 billion to buy Popeye’s in 2018. The group’s areas of expertise and market coverage grew even more with this purchase. Restaurant Brands could now offer a wider range of things, like coffee, sandwiches, hamburgers, fries, and chicken sandwiches.
If you want to find Burger King on the stock market, look under Restaurant Brands. After the group bought Popeye’s in 2018, its stock went up to $55 per share. This was $20 more per share than what they had before.
In the same year, Burger King solidified its position as the second-best hamburger chain in the whole country. This happened after the chain made about $9.6 billion and passed Wendy’s in sales (which previously had the second-place spot).
The Popularity of the Burger King Logo
Burger King has used an aggressive marketing strategy over the years, which has been made possible in large part by its well-known mascot and logo.
These elements of their brand can be seen in all of Burger King’s current marketing, from the commercials they make to the ads they run on social media and beyond.
The logo of a restaurant also has the important job of getting people to stop and eat there when they are driving by. By making a logo that is easy to remember and put it on big billboards near its restaurants, Burger King can market itself to anyone who drives by.
In addition to using its logo as the centerpiece of all of its marketing efforts and as a way to attract customers on the road, Burger King has also licensed its logo to make a wide range of Burger King clothing.
Final words For Burger King Logo
As a company that has grown to become one of the biggest fast-food chains in the world, Burger King needed a new, professional-looking logo to show its authority and set it apart from its rivals.
And, luckily, the new logo design for 2021 has been able to do its job well. Like most global brands, Burger King has a strong digital presence, and its logo was made to work on a variety of digital platforms.
As part of its digital rebranding, Burger King’s app and a few other online platforms use a new favicon that makes the letters B and K look like a small burger.
The idea is to make sure that if you see just one part of the logo, like the font or color, or all of the parts together, you can easily tell them apart from other logos.
FAQs – Burger King Logo
Why did Burger King change their logo back?
“The new logo shows that Burger King is entering a new era, and the company’s commitment to using fresher, cleaner ingredients is best shown by looking back to simpler, less processed times,” Millman said about the rebrand. Heller thought the same thing, and he pointed out that the new design nods to the original idea.
What is the real logo of Burger King?
The name of the company is still between two buns in the new Burger King logo, but the shape is more round, the colors are brighter, and there is a blue line that goes around most of the logo.
Has Burger King changed its logo?
People saw another rebranding of Burger King in 2021 when Jones Knowles Ritchie changed the logo again. It was a mix of the 1969 and 1994 logos, with a bold red wordmark in the middle of two halves of a bun.
What does the logo of Burger King mean?
The world and the fact that Burger King is everywhere are shown by the blue circle. The blue circle shows that there are Burger Kings all over the world. People are invited to try Burger King’s food by the swoosh at the end of the circle.
Why is Burger King getting rid of the Whopper?
Restaurant Brands International Inc., which owns Burger King, said on Tuesday that it will remove the Whopper from discount menus and raise prices again this year to cover higher costs.
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